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If I had more time I would have written you a shorter letter...

So you're thinking of starting a business....that's great! People often ask me how Sweet Meat Jerky got going. After hundreds of lousy 'elevator pitches', I finally have a concise response. But in the beginning it was less simple.

When you're starting a business, you might find yourself managing a variety of projects, fretting about cash flow, and - if you're doing it right - learning a lot. In the spirit of the latter, I'd like to share a few pieces of wisdom that I've been given along the way.

1. develop mentors early. I owe my mentors an enormous debt of gratitude. When problems arise that seem insurmountable (and trust me, they will) who better to learn from that someone who has experienced a similar issue? If you can, find others in your industry. Don't be afraid to think big; you might be surprised at how accessible many people are.

2. write a business plan, and then set it aside. I see a lot of entrepreneurs think themselves out of a great business opportunity. Startups are full of risk...that is what makes them fun, exciting, and potentially so rewarding. Develop a clear, well defined path to profitability and then get out there and make it happen!

3. bootstrap! Many people preach this lesson but only a few truly practice it. If you're not prepared to make extreme personal and financial sacrifices, you're probably not ready to launch your startup. Question every expense and ask yourself, "is there a way I can accomplish my goals more cheaply, more effectively, or more creatively"? If the answer is no...keep thinking ;)


If you have questions or think I can help you in some way, don't be shy.
Have a great afternoon, friends!

ps: currently listening to "Avalanche" by Walk The Moon

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FAQ

FAQ 1. What is Sweet Meat Jerky? Sweet Meat Jerky is made using the worlds finest meat, herbs and spices. Handcrafted with passion and joy. That’s it. 2. Is shipping free in the U.S., Mexico and Canada? We offer complimentary shipping on orders over $29. 3. How long does Sweet Meat Jerky keep? 18 months. But once you open your bag, we recommend you enjoy it within 3 days. 4. Is the product made in the USA? Yes 5. What type of meat do you use in the jerky? We use USDA Organic top round beef, sourced from a cooperative of local suppliers in the USA.

About Us

I started Sweet Meat Jerky in college. With the support of those around me, I developed my idea with the goal of making a positive contribution to the food industry. Along the way, our team has grown to include some of the worlds finest ingredient suppliers, retailers and most importantly, customers. Today we’re sold in Whole Foods Market and other natural foods retailers across the United States. We’ve come a long way, but our journey is only beginning. Thank you for supporting our vision. Hope you enjoy our jerky as much as we do!

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